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Research papers

From marketing to 'societing'

The world of research is undergoing a process of change characterised by the emergence of increasingly sophisticated techniques that depart from traditional market research to embrace other methods drawing from psychology, ethnography, semiotics,...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Tiziana Traldi, Furio Camillo, Francesco Morace
Company: Future Concept Lab s.r.l.
February 27, 2005
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Citation

Traldi, Camillo and Morace (2005a, February 27). From marketing to 'societing'. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/from-marketing-to-societing-